Cookie Policy

This Cookie Policy explains how Social Boost Agency uses cookies and similar tracking technologies on our website, https://www.socialboostagency.co.uk.

We only set non-essential cookies after you have given your consent through our cookie consent banner. You can change or withdraw your consent at any time by reopening the consent banner from your browser storage or by clearing your cookies.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They allow the site to remember your actions and preferences over time. We also use similar technologies such as local storage and pixel tags, which are covered by this policy.

Categories of cookies we use

Strictly necessary cookies

These cookies are required for the website to function and to remember your consent choice. They cannot be disabled in our system.

• Purpose: Storing your cookie consent preferences so the banner does not reappear on every visit.
• Provider: Social Boost Agency (first party).
• Storage: Browser local storage under the key sba_cookie_consent_v1.
• Duration: Persistent until you clear your browser storage or change your preferences.

Analytics cookies

These cookies help us understand how visitors interact with the website so we can improve it. They are only set if you consent to analytics cookies.

• Google Analytics 4 (GA4): Collects anonymised usage data such as page views, session duration and referral sources. Provider: Google LLC. Typical cookie identifiers include _ga (2 years) and _ga_* (2 years). Duration values are set by Google and may change.
• Google Tag Manager (GTM): Manages the firing of analytics and marketing tags based on your consent choices. Provider: Google LLC. GTM itself does not set persistent tracking cookies.

Marketing and advertising cookies

These cookies measure advertising effectiveness and conversions. They are only loaded if you consent to marketing cookies. No marketing tracking scripts run before you grant consent.

• Google Ads conversion tracking (AW-18155224385): Measures the effectiveness of our advertising by tracking actions after an ad click. Provider: Google LLC. The Google Ads gtag library is injected only after you grant marketing consent, so no ads cookies or cookieless pings fire before that point. Typical cookie identifiers include the ads conversion tracking cookie. Duration is set by Google and may change.

Note: A Meta Pixel and Conversions API are referenced in our Privacy Policy as technologies we may use, but no Meta tracking code is currently installed on this website. If Meta tracking is added in future, this Cookie Policy will be updated and it will be gated behind marketing consent in the same way as Google Ads.

Google Consent Mode v2

Our website uses Google Consent Mode v2. Before you make a consent choice, advertising and analytics storage are set to "denied". This means non-essential cookies are not set and non-essential tracking data is not transmitted until you grant consent. When you accept or reject categories, we send an updated consent signal that Google Tag Manager uses to enable or block the relevant tags.

Third-party cookies

The analytics and marketing cookies described above are set by third parties (Google and Meta). These providers may use cookies for their own purposes in accordance with their respective privacy policies. We do not control the exact cookie names or durations set by third parties; the values listed are typical and may change at the provider's discretion.

Managing your consent

You can manage your cookie preferences at any time by clearing the consent entry from your browser storage, which will cause the consent banner to reappear on your next visit. You can also clear cookies through your browser settings. Note that disabling non-essential cookies will not prevent the website from working.

Changes to this policy

We may update this Cookie Policy to reflect changes in the technologies we use or applicable law. The latest version will be published on this page with an updated date.

Contact

If you have questions about our use of cookies, please contact privacy@socialboostagency.co.uk. Our full Privacy Policy is available at /privacy-policy.